Enerlife is the group investment company of Nabati snack foods manufacturing company, Richeese Factory QSR, a distribution company and a property company in Indonesia.
Nabati products, branded as “Richeese”, focus on cheese flavored wafer, wafer roll, corn stick etc., has been the best wafer brand of Indonesia, and take the 1st market share in Indonesia. From 2010 till now, Richeese product has been exported to all Southeast Asia countries, China, India. Richeese products attracted hundreds millions of consumers with it’s rich and natural cheese flavor and nutritious.
Nabati plan to be the biggest wafer products manufacturer of Asia in next 5 years and to be the biggest wafer products manufacturer of the world in next 10 years. Beside the big capacity factory in Indonesia, Enerlife factories in India and Viet Nam are also under construction.
In 2013, Richeese branded products entered China market from Guangdong via distributor, and now has been the top 3 wafer brands in e-commerce channel. In order to further develop China market, Enerlife has decided to set trading company in Shanghai China, and build up national management team. Enerlife China will also build up factory in next 2 years to supply China market and other Asia countries.
Philosophy of Enerlife is:
Trustworthy: Become a trusted personal
Achiever: Accomplish a Superior Achievement
Super-Team: Build a Synergistic Partnerships
Totally Customer: Prioritizes Customer Satisfaction
Excellent: Being a Leading Company
Our products are typical FMCG snack foods, and Enerlife China will fully manage and develop the channels and brand in national wide. We will develop multiple distributors system by region/area and channel. The channels include GT, MT, Ecommerce and other special channels. We will support exclusive salesman for distributors and will launch TVC and other marketing activities to promote the brand.
Enerlife China sales revenue of 2014 will reach 10 million USD and target 30 million USD (CIF price) for 2015. We target 200 million USD in 5 years.
Enerlife is a so successfully fast growing company, we eager to recruit people not only professional with strategy thinking, but also ambitious to start up business as entrepreneur and hands-on to implement the strategy.